Project Proposal

The Problem:

A new client has contacted me to create an entire branding and packaging

system for his BBQ restaurant, which specializes in its offering of signature

southern barbecue sauces and bourbon.

Deliverables:

Create the entire brand identity for the company, including:

• Company name

• Logo

• Brand materials (print materials, food basket wraps, signage examples, wall murals…)

Develop a packaging system for their signature barbecue sauces.

Develop a packaging system for their bourbon line.

Optional: Utilize the newly developed brand to create advertisements for the food and purchasable sauces and bourbon.

The Style:

The client is seeking the brand to have a deep southern influence, with close ties to bourbon/liquor and barbecue industry.